Source – Formula1.com
Formula 1 and leading global toy and family entertainment company Mattel have unveiled a product range that will connect fans to the speed of the sport at home with iconic Hot Wheels cars.
The motorsport world and toy enthusiasts are in for a groundbreaking treat as Hot Wheels unveils its highly anticipated Formula 1 collection, set to launch globally throughout 2025. A perfect union of speed, precision, and artistry, this new range captures the essence of Formula 1, transforming the adrenaline-pumping action of the track into the palm-sized mastery that only Hot Wheels can deliver. With eight iconic F1 teams featured, this collection promises to be the most ambitious collaboration between the two global giants yet.
At the heart of this collection lies the legendary 1:64 scale Hot Wheels Basics cars, designed for speed and styled for perfection. These miniature marvels are more than just collectibles; they are engineered to race on specially designed F1 track sets that recreate the thrill of Formula 1 right at home. The Formula 1 Sprint Circuit and Formula 1 Sprint Race track sets offer a unique experience for fans of all ages. The Sprint Circuit delivers the drama of wheel-to-wheel battles, with overtaking maneuvers that echo the intensity of the actual Grand Prix. Meanwhile, the Sprint Race set introduces an exhilarating DRS booster, allowing players to channel the strategic edge that defines F1 racing. Every twist and turn of these tracks has been crafted to replicate the essence of racing, giving fans an unparalleled level of immersion.
But it doesn’t stop there. For the dedicated collectors and F1 aficionados, the new Premium models offer a leap in detail and authenticity. Featuring metal bodies and chassis, accurate team liveries, driver numbers, and Pirelli tires, these models are a love letter to the sport’s artistry and engineering. They bring to life the visual splendor of F1, allowing fans to hold a piece of racing history in their hands. These cars are more than toys—they are tributes to the relentless pursuit of innovation and speed that defines Formula 1.
Emily Prazer, Chief Commercial Officer of Formula 1, expressed her excitement about this groundbreaking collaboration. “It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world,” she said. “We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”
This sentiment was echoed by Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head of Vehicles and Building Sets, who shared his enthusiasm for this next chapter in the partnership. “The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”
The excitement extends beyond the home as well. In 2025, Mattel plans to bring Hot Wheels to selected Formula 1 Grands Prix through fan-focused activations and retail opportunities. These events will not only celebrate the partnership but also create spaces for families to come together and share their passion for motorsport. From exclusive collectibles to immersive experiences, these activations promise to ignite the same kind of fervor that fills the grandstands during a race weekend.
This partnership between Hot Wheels and Formula 1 is not just a collaboration; it is a celebration of shared values—innovation, passion, and the love of speed. It marks a bold new chapter for both brands, pushing the boundaries of what fans can expect from their favorite sport and their favorite toy brand. With every car, track, and experience, the Formula 1 Hot Wheels collection is set to redefine how fans engage with the world’s most prestigious motorsport. Whether you’re a lifelong F1 fan, a die-hard Hot Wheels collector, or someone discovering the thrill of racing for the first time, this collection is a testament to the magic that happens when two iconic brands come together.
