Guenther Steiner leads the acquisition of Tech3 MotoGP™ team, sparking a new era for Red Bull KTM Tech3 with bold ambitions and fresh leadership.
Introduction
Change often marks the beginning of something extraordinary. That’s exactly what’s happening in MotoGP™ as Guenther Steiner, the former Haas F1 boss known for his fiery spirit, takes charge of Tech3. With Steiner at the helm and Richard Coleman stepping in as Team Principal, Tech3 is heading into a fresh chapter filled with ambition, energy, and the promise of bigger things to come.
But what does this mean for the team, its fans, and MotoGP as a whole? Let’s dive in and explore how this acquisition is more than just a shift in leadership—it’s the start of a thrilling new journey.
The Big Announcement: Steiner Steps Into MotoGP
The news has sent shockwaves across the racing world—Guenther Steiner and his consortium will acquire full ownership of the Tech3 MotoGP™ team, including its Moto3™ operations. This isn’t just a business deal; it’s a bold statement of intent, signaling a powerful new phase for Red Bull KTM Tech3.
Who is Guenther Steiner? A Journey From Rally to F1
Steiner isn’t a stranger to high-octane sports. He began in rallying as an engineer before moving to Formula One, where he worked with Jaguar Racing and Red Bull Racing. Most famously, he became the founding Team Principal of the Haas F1 team, known for his blunt honesty and fiery passion. Now, he’s stepping into MotoGP with the same energy.
Richard Coleman: The New Tech3 Team Principal
Alongside Steiner comes Richard Coleman, taking over as Team Principal. With years of experience in world championship touring cars and as the founder of a sports management consultancy, Coleman brings a mix of business acumen and racing knowledge. His goal? To make Tech3 not just a participant but a true competitor.
Hervé Poncharal’s Legacy and Transition
For decades, Hervé Poncharal has been the heart and soul of Tech3. From guiding the team to MotoGP wins to nurturing countless riders, his influence has been monumental. While he steps aside as Team Principal, he won’t be gone—Poncharal will take on a consultant role, mentoring young talent and preserving the team’s spirit.
What Makes Tech3 Special in MotoGP History
Founded in 1990, Tech3 is one of MotoGP’s most respected teams. After securing the 250cc title in 2000, they entered the MotoGP class in 2001. Over the years, they’ve scored 38 podiums and two Grand Prix victories, proving they can punch above their weight against giants.
The Role of KTM in the Next Chapter
Tech3 will continue to run KTM machinery, strengthening the partnership that has already brought significant results. With KTM’s engineering and Steiner’s leadership, the pairing could turn into a force to be reckoned with on the grid.
Why 2026 Marks a Turning Point
The acquisition officially takes effect in 2026, aligning with a period of evolution for MotoGP. With new rules, technology, and fan engagement strategies on the horizon, the timing couldn’t be better for Tech3’s rebirth.
The Vision: From Racing Team to Sports Franchise
Steiner has made it clear: this isn’t just about racing. His goal is to elevate Tech3 into a sports franchise that connects with fans on a deeper level. Imagine it like a football club—where performance, branding, and fan culture blend into one powerhouse.
Steiner’s Style: Outspoken Leadership Meets MotoGP
Known for his no-nonsense attitude, Steiner isn’t shy about speaking his mind. That personality may be exactly what MotoGP needs to boost its entertainment value. Expect fireworks both on and off the track.
Coleman’s Approach: Humility With Ambition
In contrast, Coleman brings humility, openly acknowledging the immense talent already present in MotoGP. But make no mistake—he’s ambitious. Together, Steiner and Coleman create a balanced leadership team, blending fire with focus.
The Rock’n’Roll Spirit of Tech3 Lives On
Poncharal once described Tech3 as having a “rock’n’roll spirit.” Steiner promises not to lose that. The idea is to keep the rebellious, passionate energy alive while injecting modern strategies to take the team forward.
MotoGP’s Growth and Why This Move Matters
MotoGP is on an upward trajectory, with global audiences growing rapidly. Bringing in high-profile figures like Steiner boosts visibility, helping the sport capture fresh markets and attract younger fans who crave personality-driven stories.
IKON Capital and Investor Backing
The acquisition will be powered by IKON Capital and other investors. Financial backing is key here, ensuring the team has the resources to compete at the highest level while also investing in fan engagement and long-term sustainability.
What Fans Can Expect From the New Era
Fans should prepare for a more dynamic Tech3—on track and online. Expect innovative ways to connect with supporters, stronger branding, and perhaps even behind-the-scenes access similar to the way Formula One grew its fanbase through storytelling.
A Win-Win Moment for MotoGP
MotoGP Chief Sporting Officer Carlos Ezpeleta has already welcomed the move, calling it a win-win for the sport. Poncharal’s legacy is honored, while Steiner and Coleman bring new energy. The combination ensures continuity and growth, making this a pivotal moment for MotoGP.
Conclusion
Guenther Steiner’s arrival at Tech3 isn’t just a leadership shuffle—it’s a revolution in the making. With his outspoken style, Coleman’s steady guidance, and Poncharal’s wisdom, the team is set to embrace 2026 with confidence and ambition. Tech3’s legacy is secure, but its future? It looks brighter than ever.
FAQs
1. Who is taking over Tech3 MotoGP™ team?
Guenther Steiner is leading a consortium to acquire Tech3, with Richard Coleman as the new Team Principal starting in 2026.
2. What role will Hervé Poncharal have after the takeover?
Poncharal will step down as Team Principal and take on a consultant role, focusing on mentoring young riders.
3. When will the new ownership take effect?
The acquisition will officially be in place from 2026.
4. Will Tech3 continue to race with KTM bikes?
Yes, Tech3 will retain its partnership with KTM and continue to run KTM machinery.
5. Why is this move significant for MotoGP fans?
It brings fresh leadership, more fan-focused strategies, and the chance for Tech3 to become a stronger competitor in MotoGP.
