Cadillac has intensified anticipation for its Formula 1 entry with the reveal of its official team logo and a striking teaser video, unveiled shortly after a high-profile presence at the 2024 Miami Grand Prix. As the 2026 season draws nearer and General Motors’ motorsport ambitions crystallize, the newly revealed branding marks a significant milestone in their path to joining the grid alongside Andretti Global.
Cadillac F1’s Official Logo Unveiling: A Statement of Intent
Cadillac’s new Formula 1 logo, revealed via a captivating teaser video, is a study in minimalist power. Rendered in stark black and white, the logo features a stylized “Cadillac” wordmark paired with a dynamic reinterpretation of its crest emblem. The clean, futuristic design embraces F1’s sleek visual language while staying rooted in Cadillac’s rich automotive heritage. The logo sends a clear message: Cadillac’s F1 ambitions are not tentative—they are definitive.
The video itself, which has already gone viral across social platforms, intersperses atmospheric footage of wind-tunnel models, CAD-generated carbon-fiber surfaces, and flashes of the iconic Cadillac shield. It’s more than just a brand reveal—it’s a declaration of readiness.
Cadillac and Andretti: A Synergistic Vision for F1 Entry
General Motors and Andretti Global continue their campaign for entry into Formula 1, with FIA approval already secured. The only hurdle remaining is commercial approval from FOM (Formula One Management). With the logo launch and teaser campaign, GM is clearly asserting its commitment to F1 as more than a branding exercise—it is a full-scale works team endeavor.
Unlike previous American entries that relied heavily on existing constructors, Cadillac’s venture is set to feature a significant degree of technological autonomy. While Andretti will manage team operations, Cadillac and GM engineers are preparing powertrain integration strategies, including the potential development of their own hybrid power unit by the 2028 season.
Cadillac’s Miami Grand Prix Presence: Hollywood Meets Horsepower
The new logo reveal follows Cadillac’s extravagant brand showcase during the Miami Grand Prix weekend. Held at a private estate in South Beach, the event attracted A-list celebrities, industry executives, and motorsport insiders. With a theme blending Cadillac’s signature luxury with futuristic motorsport aesthetics, the event served as a soft launch of their F1 identity.
Cadillac displayed conceptual F1 mockups alongside current hypercars, draped in black satin covers that bore the new emblem. Guests were treated to immersive video presentations outlining the brand’s F1 roadmap, including wind-tunnel footage and simulations of their planned headquarters and R&D facilities.
Brand Identity and Design Philosophy: Racing into the Future
Cadillac’s branding for F1 reflects a design language consistent with its evolution as a luxury performance marque. The crest, while traditional, has been sharpened and modernized. The typeface is geometric and assertive, optimized for global visibility across digital and on-track media.
The diagram above represents Cadillac’s cohesive design approach, balancing brand legacy with forward-looking clarity suitable for motorsport’s global stage.
Power Unit Strategy and Future Development
While Cadillac will initially rely on a customer power unit (with strong ties suggesting Renault or Honda as candidates), GM has formally registered as a power unit manufacturer with the FIA starting in 2028. This aligns with Cadillac’s long-term goal of full vertical integration in its F1 program.
The technical roadmap includes:
- A dedicated facility for hybrid engine development in Michigan.
- Strategic hiring from major F1 engine departments.
- Synergies with GM’s Ultium battery technology and AI-driven simulation tools.
This positions Cadillac not just as a partner team, but as a future engineering force within Formula 1.
The American Renaissance in Formula 1
With Liberty Media’s stewardship and the explosive success of races in Austin, Miami, and Las Vegas, Formula 1 has found fertile ground in the United States. Cadillac’s involvement signals a maturing of American participation—from fandom to innovation.
The return of a full-scale American constructor with authentic engineering roots sets this effort apart from historical entries. While Haas operates largely from Europe and leases significant components, Cadillac/Andretti aim to build a self-sufficient, U.S.-centered operation that competes with F1’s elite on equal footing.
Global Motorsport Strategy: Beyond F1
Cadillac’s entry into Formula 1 is the centerpiece of a broader motorsport renaissance. The brand already competes in the FIA World Endurance Championship and IMSA under the V-Series.R banner. By tying these programs together with a unified technical language and marketing campaign, Cadillac seeks to dominate multiple global motorsport disciplines.
What’s Next: Countdown to 2026
With the FIA granting conditional approval and the logo now public, all eyes turn to FOM and the commercial rights side of Formula 1. Key upcoming milestones include:
- Construction completion of the new Andretti-Cadillac F1 factory in Fishers, Indiana.
- Wind-tunnel development phase of the 2026 chassis and aero concepts.
- Final approval from Liberty Media and inclusion on the 2026 grid.
Each of these developments will be critical in defining whether Cadillac’s dream materializes or stalls in the gate.
Conclusion: Cadillac’s F1 Identity Takes Center Stage
The unveiling of Cadillac’s Formula 1 logo and teaser is more than a branding play—it is a pivotal chapter in American motorsport history. It signals the return of U.S. manufacturing muscle to the highest level of open-wheel racing, led by a legacy brand with global ambitions. If approved by FOM, the Cadillac-Andretti alliance could redefine the landscape of F1 for years to come, blending Detroit innovation with racing heritage.
Cadillac isn’t just knocking on the door of Formula 1—they’re about to kick it open.
